Executive Advisory · Growth Acceleration · Technology Control

Your business is growing.
Control should grow with it.

I advise company owners and management teams at critical turning points—strengthening the leadership core, restoring clarity to the numbers and building an operating system for execution.

Schedule a diagnostic call →How I work
25+ years of experienceComplete discretionMultidisciplinary perspectivemonday.com partner

01 / THE MANDATE

Not advice from the sidelines.
A partner in decisions that truly change the business.

When the management system can no longer keep pace with the business, you need a sharp external perspective backed by real executive experience. I go deep, identify the bottleneck and translate strategy into an operating mechanism that works.

02 / EXPERTISE

Three levers.
One system.

I connect leadership, organizational structure and technology to create genuine control—not another layer of noise.

01CONTROL

Management Control

I build control mechanisms, decision rights, capital management and dashboards that let you see the full picture in real time and make decisions with confidence.

  • Organizational structure and authority
  • Financial and operational control
  • Management routines and performance metrics
02GROW

Growth & Execution

I create a practical roadmap to remove obstacles, strengthen the commercial engine and turn objectives into consistent execution across the organization.

  • Commercial strategy
  • Process optimization
  • Executive coaching and development
03GOVERN

Technology & AI

I design a management architecture that connects monday.com and AI tools to business needs—so technology serves leadership, not the other way around.

  • monday.com design and implementation
  • AI governance and executive requirements
  • Intelligent processes and automation
BUSINESSX—RAYDIAGNOSTIC / 01

03 / DIAGNOSTIC

Identify the problem
before investing another cent.

I conduct in-depth conversations with owners and the management team, examine the numbers and map the points of friction. You receive a concise, decisive document: where time and money are being lost, what depends on you and the three moves with the greatest potential impact.

Revenue is rising, but profitability is notEvery decision still runs through youYou have managers, but no management peace of mind
Schedule an X‑Ray →

04 / LEADERSHIP

Executive experience.
A partner's commitment.

I’m Gadi Gertel

FOUNDER & OWNER · STRATEGIC ADVISOR & EXECUTIVE COACH

I bring 25 years of experience across commerce, technology and international retail. I have served on the management teams of leading companies, currently act as the operating CEO of a professional association and chair a division at the Federation of Israeli Chambers of Commerce, and advise management teams, companies and family businesses in Israel and abroad.

IntegrityDiscretionPrecisionCommitment

05 / NEXT MOVE

The next move
starts with clarity.

I offer a focused diagnostic call for company owners and executives. No generic presentations—we begin with the challenge on your desk.

+972 54‑6797777hi@gertel.co.il